In a saturated market of telecom providers, we let Youfone stand out with a fresh and young approach. At Youfone the consumer is in charge, more than at any other provider. We translated this to the new pay off ‘Wat You Wil’. Which led to a series of remarkable TV ads. The bizarre and out of the box style turned out to be spot on for the young target audience. And gives Youfone a unique voice.